Want to know how to rank your website better in search engines like Google, Yahoo, and Bing? And do you want to know how rank faster, without increasing your SEO costs? Website silo architecture is the most effective method to structuring website so that it is properly understood by search engines, while also improving organization for your website traffic.
What’s so special about Website Silo Architecture?
It is really important that your website is structured in a way that speaks not only to your audience but also to the search engines. The best way to communicate with the SE’s (search engines) is through a set of methods called search engine optimization. In a series of posts, I’m going to quickly go over how to implement a good website structure using the Genesis Framework.
I’ve reviewed some of the top premium WordPress themes in the market. For one reason or another, however, most of them fail to deliver a robust SEO-friendly design and logical website silo structure .
Here are the top WordPress silo criteria I look for in a WP theme:
- Homepage that can display pages, posts, categories
- Taxonomy and custom post type specific sidebars
- Category-specific post widget
- Page widget
- Utilizes native WordPress functions and behaviors (instead of re-inventing the wheel)
That is only a few items, and yet I have a hard time finding themes that meet the seo silo structure criteria above. The gravy would be the following:
- A true parent (framework) / child theme relationship
- Uncluttered framework, uncluttered child theme folder
- CSS that’s well organized and is quick to sift through
- Up-to-date features
- Responsive design
- A grid system greater than 960px wide
- Larger font (up to 16px body font)
- Good spacing
- Less serif fonts
Before I consider what the user sees, I scrutinize the backend logic of any given theme. If it doesn’t meet the most critical elements above, I move on. And more often than not, I move on to the Genesis Framework and its set of child themes. It has yet to fail me in delivering a robust SEO-friendly layout both on the homepage and inner pages.
The main reason that Studiopress themes are so good for designing a WordPress silo structure
In a nutshell, Studiopress themes have a native plugin called Genesis Simple Sidebars. You can download the plugin for free from the WordPress.org plugin repository.
Once you get your website structure right, you can slap any design on top of it to meet your branding requirements.
Stay tuned for the next post in this series about Website Silo Architecture.
Why Website Silo Architecture is the foundation of any
Lead Generation Website.