An internet marketing consultant knows that Google Analytics is one of the most powerful digital analytics tools out there. It has improved over the years to now include features such as real-time tracking, multi-channel funnels and behavior flow. It also integrates these other Google products: Adsense, Adwords, and Webmaster Tools.
This digital marketing analytics tool is both usable by novices and experts alike. For the digital marketer, it is great to set up clients on Google Analytics as soon as possible, so that they can start tracking valuable user data for future analysis.
Here is a quick google analytics tutorial on initial client setup
There are 12 core settings you will want to configure in your Google Analytics account.
1. It’s important to exclude IP addresses that you don’t want to track, such as the IP addresses of your business or home networks. If you don’t exclude these, they can skew your data.
3. The best place to set your GA tracking code is before the closing </head> tag. It is OK to use multiple GA codes on a website, just as long as they are not the same “ua-” code.
4. If you are using other Google products, you will want to link them to your analytics account. You can link Google Analytics with Google Adwords. And you can link Google Analytics with Google Webmaster Tools.
5. Be sure to enable auto tagging.
6. Use UTM variables to manually tag non-Adwords paid search campaigns, as well as other traffic that you don’t want incorrectly tagged as search or direct traffic.
7. Use UTM parameters to redirect vanity domains.
8. Use UTM parameters in email campaign links.
9. Be sure to set up Goals and assign a monetary value to your goals.
10. Set up ecommerce tracking, even if you do not have an ecommerce site. This allows you to attribute multiple channels to a single conversion.
11. Use event tracking, especially if you have video and downloads on your site. Events are a way to track user activity on a page.
12. Group your content to make more informed decisions about your data.
This list was originally provided by Moz.com.
Our Internet Marketing Clients get these Google Analytics settings. If you need help with setting this up, let us know. We are here to help you!