Evolution of SEO Optimisation Tips – The Good, The Bad, and The Ugly
You’ve probably heard many SEO optimisation tips floating around the Internet. However, no matter how many of these strategies you read about, you are still left with the feeling that the concept of SEO is still aloof. And I agree to a degree that SEO is this mysterious method of getting your website to rank for a lot of keywords so that you will receive traffic based on those keyword searches. I say that it is mysterious, because there is no official manual from the Search Engines on their exact logic on how they rank pages. Even thought there is no manual, so to speak, there are a lot of supporting evidence on what methods do work and what do not. Here, we will lay out the top SEO optimisation tips you will need to know. Note, though, that these are just the beginning.
Content has always been the king of the search engines. It was true in the beginning of Online searches, and it is still true today. The difference between then and now is that there are many more platforms for this content to be distributed. Beside text, we now have video, audio, flash, graphics, social media, local listings, geo-specific content results, human-interactive content (i.e. Facebook likes and Twitter re-tweets), etc. There is way more content on the web than we can absorb and process, and yet it just keeps coming and multiplying.
There are a lot of people that have tried to game the system over the years. For instance, about five years ago, the mantra among these gamers was, “Content is King.” Therefore, they produced massive content for their hundreds of websites. It did not matter whether or not that content was readable or made any contextual sense. It was more about quantity rather than quality. Amazingly enough, these sites received traffic, enough to make this tactic worthy of attention and effort.
This worked magic until the search engines, mainly Google, paid attention. And in response, they improved their algorithms to identify and de-index these low quality, content-spam pages. As a result, mass bans and de-indexes occurred among these gamer-type sites that engaged in these black hat techniques.
For those of you who are unfamiliar with the term, “black hat” is merely a term tossed around in the industry to point out that the technique employed goes against search engine terms of service. In other words, Google and the like have certain requirements for website content, and if any given website purposely defied those requirements, then that method of defiance was deemed “black hat”.
As a result, black hat has been socially accepted as a derogatory term. In contrast, some believe it is really the search engine’s repsonsibility to weed out websites that break their TOS and not the other way around. No matter which view point is correct, Google has done exactly that over the years, and now we have much more strict indexing requirements. This is especiallly true this year with the series of Google’s Panda Updates.
How To Succeed With The Right Kind Of SEO Optimization Tips
Just because the bar has been raised in the SEO arena, it does not mean that you as the business owner should put your hands up in the air and walk away. The Panda Updates are not meant to discourage the Online business but instead encourage it. As long as you are offering a service or product that helps to improve people’s lives and you deliver that message is such a way that is meaningful to your customer, you have a greater chance to succeed Online than the website that provides unrelated and unreadable content.
One of the best SEO Optimization Tips I can offer is to create lots of unique content that is relevant to your website visitors. These content pages should have the proper direct response triggers while at the same time providing valuable information that engages the audience. And assuming your website has a converting sales funnel, it will increase your bottom line.
This site runs on the Genesis Framework
An SEO-Friendly WordPress Theme
We firmly believe that the Genesis Framework is a top WordPress Theme that employs good Search Engine Optimization principles quickly and easily.
As an example, this particular page is designed to rank for the term “seo optimisation tips.” When it was first launched, the page was indexed within minutes – literally. Immediately, this page was ranked at position 349 out of 239,000,000 competing pages in broad match. In phrase match, this page ranked at position 23 out of 34,900 competing pages.
Our SEO expertise along with Genesis can super charge your website for higher rankings than your competition. Get the Genesis Framework today!