Why Your Website Should be Mobile-friendly with Responsive Web Design
Responsive design websites have been increasing in popularity since it first was coined by Ethan Marcotte in his article on May 25, 2010. It didn’t catch on right away. WordPress theme developers where one of the earlier adopters (such as Studiopress). Fast forward a few years later, and these days it is no longer considered just a catch phrase or a fad in UI/UX. In fact, it has been so well adopted by mainstream web developers that it has even taken over the other popular alternative, having a mobile version of a website.
There remains a huge disconnect, however. While more and more users are using mobile devices, a majority of business owners do not have a responsive design website. In fact…
91% of US adults own a cell phone. 61% access the internet via their phone. 64% of online buyers use a smart phone, while 54% of them use a tablet. As these statistics grow, so will the need for businesses to accommodate for these users.
What is responsive web design?
Let us back up and define a responsive design website. It is a way of displaying a web page in a way that is optimal for different screen sizes. If you are on your desktop computer, you will see the full size of a webpage. If you view the same page on your tablet or smartphone, you will see a different layout. The elements on the page will be stacked so that it is easier to view and read.
With a mobile responsive site, no longer will you need to expand the website view in order to read the tiny text on the page. The text will be automatically properly sized for you.
For a business with a website presence, having a tablet friendly website gives you these benefits:
- Gets your website more visibility (more people will tend to visit your site longer and more often)
- You maintain one website with one url (a mobile website version requires a second URL for the same content)
- Updated user experience (you provide your users with what they want)
Responsive web design samples
If you are interested in viewing some sample websites built with responsive design, you can view the WordPress theme gallery at Studiopress.com.
This Genesis theme I am using is built with responsive code.