SEO’s Seven Basic Building Blocks
If you do nothing else to your website, the most essential SEO techniques you will want to employ are these seven below. By implementing these, you set the stage for visitor usability as well as provide search engines what they need to understand and follow the pages on your web site. The seven building blocks are as follows.
- Website Structure
- Title Tag
- Meta Keywords Tag
- Meta Description Tag
- Header 1 Tag
- Menu Navigations
Getting on the same page
Addressing each one over the next few days, we start with first understanding the importance for your business to have a proper Online presence with the 7 items included.
Relating this to constructing a house
If you were to build your own house, you would require building plans with layers of complexity. Each layer serves an important organizational aspect. You have drawings for identifying each room (kitchen, bathrooms, utility room, garage, bedrooms, living room, family room). You also have drawings for the electrical, plumbing, gas, etc. You get the point and agree that these are essential steps to planing, designing, and building a house.
Another example: A physical storefront versus a virtual one
In a very similar fashion, your Online business presence requires the same priority and attention to detail. This is your virtual store front, much like your brick and mortar business. For your physical store that resides on a physical location with an address, you need a sign declaring your business presence. This sign tells everyone nearby the name of your business. You need customers to visit your store. You need space for inventory or services to offer these prospects, and you need a checkout system to accept sales transactions.
Your website is your virtual store. Online traffic are your visitors/prospects. Your web site content are your medium for convey information about your inventory or services. Content educates your web visitors about who you are, the uniqueness of your business among your competitors, and how you can make your prospects’ lives better (products/services). Your checkout system Online can be anything that you define that turns a visitor into a customer.
Your checkout system could be an Online form that the visitor fills out to get more information about your business. It could be a phone call from the visitor to make an appointment. It could be an actual sale where there occurs a monetary transaction.
The technical translation
As you can see, each of these aspects are essential and important to your business operation. The concept is simple to understand. However, when it comes to Online and computers and websites, these can be difficult for anyone to wrap their heads around.
Terms like SEO (search engine optimization), link building, internal links, SERPs (search engine results page), keywords, menus, html tags, categories, articles, etc. The list goes on and on. Yet, to the untrained eye, they can mean nothing. In reality, they are the building blocks to a successful Online business.
In the next post, we will jump right into the first building block – Website Structure.