SEO Best Practices Checklist for 2017 Search engine optimization (SEO) has gone through many updates over the years. Yet, a lot of the on-page SEO best practices principles remain steadfast. Yes, sites have come and gone, like private blog networks, article directories, and free hosting domains, to name a few. The ones that have maintained their search rankings did so because they maintained SEO best practices. I've been doing SEO since 2006 and 10 years later, I've found that a lot of … [Read more...]
Responsive Design: A Must-Have For All Websites
Why Your Website Should be Mobile-friendly with Responsive Web Design Responsive design websites have been increasing in popularity since it first was coined by Ethan Marcotte in his article on May 25, 2010[1]. It didn't catch on right away. Wordpress theme developers where one of the earlier adopters (such as Studiopress). Fast forward a few years later, and these days it is no longer considered just a catch phrase or a fad in UI/UX. In fact, it has been so well adopted by mainstream web … [Read more...]
How to use google analytics on new client projects
An internet marketing consultant knows that Google Analytics is one of the most powerful digital analytics tools out there. It has improved over the years to now include features such as real-time tracking, multi-channel funnels and behavior flow. It also integrates these other Google products: Adsense, Adwords, and Webmaster Tools. This digital marketing analytics tool is both usable by novices and experts alike. For the digital marketer, it is great to set up clients on Google Analytics as … [Read more...]
Google Algorithm Change: Page Layout
February 6, 2014 marked another update to the Google ranking algorithm. Matt Cutts, head of Google's Webspam team, announced on Twitter that there was a refresh of their algorithm. According to Matt, English sites do not need to worry as much. This update supposedly has affected non-English sites, such as those in Russian or Arabic. The Purpose of the Google Algorithm Change Google has always said that they want to give preferential rankings to websites that provide a good user experience. … [Read more...]
Is Yelp Advertising A Ripoff?
Yelp certainly isn't all that forth-coming with their advertising program and associated costs. A page on Yelp.com states, "Yelp Local business advertising packages typically range from $300 to $2,200 per month, depending on how aggressively you want to attract customers." [1] There are no further details given. One must contact them to learn more. It begs one to wonder what they are hiding. Pay per click platforms such as Google Adwords, BingAd, Facebook PPC, and LinkedIn pay per click … [Read more...]
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