There are a hundred different ways to market online. For the sake of brevity, we are only going to touch on two areas. However, they can also be seen as one in the same (they have overlaps).
The two areas are info product marketing and online coaching. Depending on what you end up selling, they could be the same thing, or you can have both components in your business.
Before we dive deep into those two types of online marketing…let’s start from the very beginning… You.
Let’s say you have no idea what you want to do online. The only thing you know is that you want to do it.
You may have motivations that are lighting a fire under you right now to seek this new challenge. It’s certainly not something people decide to do on a whim.
Life circumstances have taken you here and dropped you off.
Perhaps you hate your job. It ceases to be fulfilling. Or it never was fulfilling to begin with. Perhaps you feel as though you chose the wrong profession and you feel stuck.
You’re getting older, and you think that now is a good time as any start making changes… changes that you control.
For once you want to take charge of what you do with your time, who you spend it with, what to wear during that time (suit or jammies), who to talk to, etc.
You want to be your own boss. You want call the shots.
The bottom line is that you want to feel fulfilled and that you know you added value to the world that day.
So you are here, reading this article from me. And you hope that you gain some insight in how to get started with online marketing.
Yet, you don’t have any clue on what market to go into. You don’t have a niche, you don’t have anything to sell, you don’t have a platform from which to sell it.
You are starting from scratch – from ground zero.
So, let’s cut to the chase. Here’s what you do… it’s really simple.
Do some introspection and list your favorite things to…
…do with your time
…travel to (local and afar)
…talk about endlessly
Think of the types of people you like or would like to speak with.
=> Where are they from?
=> What do they do for a living?
=> What are their pain points and problems that you would be so humbled to help them with?
=> What is it in these people’s lives that break your heart, and you just want to reach out to them and help them through it?
This exercise I just took you through is all about finding your passion.
That’s where you beginning.
Find your passion and then come back here to read the follow-up post, and we’ll continue the conversation 😉
If you would like to get notified on when I post the next installment, sign up here and I will send you an email on when it’s available.