Creating an info product is easy to do. If you can compile one page worth of content turn it into a pdf, then you can call that an info product.
That example is most likely used as a lead magnet. More on lead magnets later.
Let’s back up a bit and answer the first basic question that some readers may have.
What is an info product?
It’s short for information product and is a subset of the eLearning industry. Elearning is learning over digital media, such as the Internet.
The eLearning industry, as a whole, is a $165 billion dollar market (in 2015). It is expected to grow 5% a year. By 2023, it will be more than a $240 billion dollar market.
That’s according to Doebo.com.
Info products consist of digital media such as ebooks, video tutorials, email series, membership sites, webinars, telesminars, live video.
Now that we got that definition out of the way, let’s get to the good stuff.
First of all, consider the big picture. Why even entertain creating your first info product?
When you create your first info product, you could be staring at the beginning of what can become a full fledge online business.
When you create your first info product for sale, you’ll most likely start out with a small piece of content around 30 pages long.
Say you sell that simple eBook for $7. After the ebook, you decide to hold a webinar on the topic. People want more from you, so you hold a webinar series and charge for it.
Now you have your original ebook, a live webinar that you recorded (and can repurpose), and a webinar series that people pay for (repurpose that series and sell inside a membership site).
You can take all of those assets and lay them out in way that you turn customers into repeat buyers. This is your sales funnel that generates revenue on autopilot.
You built it once, and now you can send people through it. It now generates you passive income.
That’s not the end of the story. Rather, it’s just the beginning. However, if you wanted to stop there and let the automated machine run till it gives out, you can.
If you do that, however, know that it will give out. The internet landscape changes very quickly. You must continue to innovate with the changes.
For the sake of this article, we’ll keep the topic foundational. It’s important to have a strong foundation. I’ve seen many would-be info product owners never get off the ground because they didn’t take the time to build their online business on a solid foundation.
I’m hoping that you are different. That you won’t be sucked into the “get-rich-quick” “make-money-online” “work-from-home” hype.
We all want the sexy destination. Really, though, it’s the journey that is most important.
And the journey starts with the first step.
7 liberating steps you need to take in order to succeed at creating your first info product that can turn into a revenue generating machine
Let’s go over the 7 steps to successfully create your first info product
1. Find Your Sweet Spot
Everything has a sweet spot. It’s that balance of energy where different things connect and find synergy and harmony.
Concerning our topic, before you create your first information product, you need a topic.
But before you decide on a topic, you have to know if it’s what people want to know about.
Before you even think about people and what they want, you should (if you want to do this right) consider who you are as a person and what you bring to the table.
The invention is an outpouring of it’s inventor. The created is a part of its creator. We influence what we put out into the world.
What we put out is a reflection of ourselves.
So what’s the sweet spot of creating an info product?
It’s taking three items and finding the area where they all overlap.
The three items are your passion, your strength, and market demand.
Passion – what are you called to do?
Average people who do average work do not change the world. It’s those that are dedicated, driven, eccentric that contribute to changing the world.
Consider Mother Teresa. A small-framed woman born in the early 1900s, she felt a calling to help the poorest of the poor. She didn’t settle for the status quo. Unlike most people, she remembered the forgotten.
She cared for people one person at a time. Her deep-seeded passion got the attention of influential people around the world. She opened 517 missions in more than 100 countries. She was awarded the Nobel Peace Prize.
This Apple commercial first appeared in 1997, called “Here’s to the crazy ones”.
“The misfits, the rebels, the trouble makers, the round pegs in the square holes, the ones who see things differently… [you can’t ignore them], because they change things. They push the human race forward.”
Are you crazy enough to think you can change the world?
Are you wise enough to start by changing just one life?
What were you born to do?
If you’re not already doing that, what keeps tugging at your core being? What can’t you ignore, no matter how hard you’ve tried over the years?
The past is behind us. The future is not promised to us.
The present is all we’ve got. It’s time to discover your passion and live it.
Strength – what are you good at that makes you thrive?
You are a good at something because you have been doing it for a long time. Maybe it’s your day job. Or your hobby that you have been doing for years. Maybe it’s a talent that comes naturally to you.
When you are good at something, then you know it well. You know it beyond what the average person would know about it.
Let’s take it a step further. It’s not just what you are good at, whether from natural talent or repetition. It’s also that which makes you strong.
Does what you are good at make you strong?
Consider this phrase, “Just because you are good at something, doesn’t it mean you have to do it?”
Can competency get in your own way from really pin pointing your true strength?
I have years of experience and repetition in WordPress site administration. I’m good at it. People like when I dig into their website and find the bug that was preventing them from seeing the changes they wanted to make. They depend on me to save them.
However, this skill does not make me feel strong. Instead, it’s somewhat weakening, because it’s laborious. It doesn’t motivate me to want to do it again the next day and the next. It doesn’t fill me with joy.
If you can identify the things you are good at with that which fills you and makes you genuinely happy, then you’ve found your true strength.
Demand – what do people want?
There are many problems in the world that need passionate, strong people to solve them.
You can be passionate about the thing that you are strongest at.
However, if you want to get paid to do that thing, then you have to find out if there is an audience for what you want to do.
There are lots of ways to measure marketing demand. An easy litmus test is this.
What do you incessantly and tirelessly talk to people about? What topics get the response like, “You should write a book on this”, “You should teach this to people”.
When you have other people saying that you’ve got something many others need, then you’re on to something. It’s worth looking into further to see how big that population really is.
What do you have to offer that you’ve been told that many people want?
Do you feel passionate about that offering?
Does that offering give you strength?
If you’ve answered affirmatively to all questions, then that’s where you start.
If you have yet to find your start, do some more soul searching to find your sweet spot. This is your foundation. Be sure to spend some real quality time on it.
2. Your Niche Topic Makes You Feel Alive
We hinted at this in the previous section. First of all, it’s important to be amazing at what you are good at.
Secondly, the topic that you will focus on (within the realm of what you are good at) needs to light your fire.
When think to yourself about it, when you talk to people about it, personality needs to shine through.
The first info product I created didn’t qualify one iota. I wasn’t passionate about the topic. I wasn’t strong in it – I knew nothing about it. It did have market demand. That was the only thing I was excited about.
I forced myself to go through the motions, so I could launch something I could sell online.
It was a small success. Five years later, it still drives traffic, leads, and sales to this day.
However, I could care less about it. I know the content could be revised, but I can’t be bothered, because there’s no passion to fan this dying flame.
That’s a lesson I take with me. And I warn you against going down this same path.
Sure, you can go through the motions like I did and put something, anything, up online and sell to people.
But when times get rough from competition, the changing market, and progressing marketing methods, what’s going to keep you motivated to innovate and maintain your market share?
For me, there was nothing – no ounce of motivation. As a result, that first ebook will continue to lose market share. Honestly, that’s OK with me.
Life is too short to spend time doing something that doesn’t bring you joy.
3. Enthusiastically Grow Your Skill set
Earlier in this post, we discussed how to identify your strength. A strength is a combination of what you are good at and that which makes you strong.
Remember, just because you are good at something (like I am good at WordPress administration), it doesn’t mean that you should choose that as your topic (I am a good WP admin out of necessity, not of natural longing).
Take what you are good at, and become even better at it. None of us has reached the pinnacle of our talent. We may be the best at it in the world, but we haven’t become the absolute best where we can’t be even better.
When you sharpen you skills set, you should feel a genuine interest in doing so.
I excel at and enjoy teaching others about good marketing. I love to sit in a think-tank with a subject matter expert (say this is you) and talk about what to do to improve messaging, products, leads, and sales.
I’ve been doing that for years. I enjoy it. I have mentors and coaches to help me get better. I have peers to discuss with. I have tools to aid in doing my craft.
When I say, “enthusiastically grow your skill set”, I am talking about bring everything to the table… what you know, what you need to know, what others know, and what tools can help you.
4. Love Your Audience
This journey of self-expression and meeting market demand will allow you meet many different people from all walks of life.
Some of them will become your peers, your joint venture partner, your affiliate, your customer, your coach, your mentor.
To succeed at interacting with them, you have to genuinely love people. To love people, one has to consider their needs.
For example, to effectively teach someone about a topic you care about, you have to be cognizant about how they are understanding that information.
If they look confused, you have to slow things down and explain in a way that they understand
Maybe you have to illustrate with visuals so they can see it.
Maybe you have to tell a story so they can associate the story with your concepts.
Maybe you have to have them tell it back to you.
When you do this, you consider your audience. You care that they understand what you are trying to teach them.
If you didn’t care about them, then you would mow them down with your information and not care about whether or not they understood it.
But I know that is not you. If it were you, you would have left this page a long time ago.
That brings me to another point. You don’t need everyone to like you back. It’s OK to create rifts, to force people to take sides.
This separates people from those who are your audience and those who are not.
Still, you should accept people for who they are (you don’t have to like them or agree with them), no matter where they stand with respect to your topic.
5. Live With Purpose
What is your purpose for living? What gets you out of bed excited to start your day?
Is it your busy schedule that will just get busier if you don’t get out of bed right this second?
Or is it your beautiful, calming, peaceful morning routine that you must do because it centers you?
How do you want to feel about starting your day?
Do you want to feel rushed or grateful?
My morning routine has been so sacred to me for the past few years that I was getting up at 3 in the morning just so I could have those uninterrupted 3 hours.
I was able to manage my energy throughout the day (I had a day job that required me to go into the office every day, and it included a 1-hour commute each way). Although, every 4 days or so, I would crash and burn. So I made sure that I let my body sleep in on weekends.
I kept this up with waves where I needed a break from it. I looked for natural ways to help me get to sleep faster, get up energized and stay energized.
I did all this because I had a passion that drove me to live eccentrically.
During those early morning hours, I learned a whole lot about myself. I learned what I was naturally good at, what I genuinely liked spend my time doing. And I learned the motivations behind it all.
I figured out my why.
Why do you do what you do? Why don’t you just want to live a “normal” and “average” life like everyone else?
Why do you want more? Why do you seek more? Why are you different from them?
Why are you still reading this article? What makes you resonate with what I have to say?
6. Be You Because There’s No One Else Like You
We’ve talk about your passion, your strengths that give you strength, finding demand for what you want to share with the world.
We said that your topic must make you feel alive.
We said you should keep getting better at what you are naturally good at and love doing.
We said you should love the people you are sharing your message with.
We said you should do all of these because they help you achieve your reason for doing them.
Now let’s talk about how you should deliver yourself to the world.
How will you show up?
Will you try to blend in with the crowd so that no one can tell you from the person they are standing next to? You should be in front, facing everyone, teaching them… sharing with them your message.
You should be beaming from ear to ear, eagerly anticipating giving them the good news that will transform and improve their lives.
So how will you show up?
Will you come with enthusiasm? Will you resonate positive energy? Will you be that confident leader that people want to follow?
There’s no one else like you. You are the only you there is. You’ve got a unique drive to help people. Of course that’s something to be proud of and excited about!
Only you can deliver your message. So get out there and tell it… in your own way, in your own voice.
This is not the time to compromise who you are or your personality. Quite the opposite.
Be bold with your written words. Be confident when you speak. Be gracious and fearless when you lead.
This is your time to shine brightly.
7. Now that you have the foundation, let’s start creating!
If you have read the entire post, and you are still with me, then I’d say you probably are looking to get started.
You’re ready to create your first info product and not do it just because it has market demand. It also has the other two important aspects – you are passionate about this topic, and you are strong in this topic.
How strong depends on your audience. The free course I have for you does address this. So you don’t have to worry too much about it.
As long as you feel confident about bringing your strengths to the table, then that’s where we’ll start.
I say “we” because we’re in it together. I walk you through the entire process, and I welcome your feedback. I’m interested in your success in my course, so be bold when asking for help.
Creating your first info product is just the beginning of your journey. Where it takes you depends on the paths you go down, the turns you take, the opportunities before you (those you say yes to and those you pass by).
The journey can be short-lived. Or it can take you to having a real business with employees, venture funding, and maybe even and IPO. Or it can be anywhere in between.
Let’s not worry about that long term longevity. Instead, let’s keep focused on what’s right before us.
The opportunity right in front of us is this: creating your first information product.
See in the inside!