It’s not SEO or pay per click or cost per view. Yes, those three can convert higher than banner, popups / pop-unders, interstitial, native, social, and content links.
However, email traffic can convert way better than SEO, PPC, or CPV.
Because the ad is delivered right to someone’s inbox. Distractions are eliminated. They aren’t trying to read an article when they see your ad. They aren’t seeing other banners when they see your ad. They aren’t in the middle of socializing online with their peers when they see your ad.
With email, they see your ad. If you are fortunate, you get an endorsement from the list owner. Or maybe this is your own list, which is an even warmer audience.
Solo ads are the highest quality form of online traffic – whether cold or warm.
Now that you know this, how can you acquire solo ad traffic? I will just name one source in this post. There are many sources out there… more than you can handle right now.
In fact, there is an unlimited amount of solo ad traffic out there that you can just focus on this one traffic source and nothing else… if you wanted to… and make a 7-figure business out of it. I know… I’ve seen it happen.
There are some good list owners here that you can connect with.
I’m sure you have more questions about going about your first solo ad buy. I will put together a little report soon for you.