The website had not been updated since its inception over 3 years ago. And because of that, we had to change just about everything.
- Design: it was outdated
- Menus: too cluttered
- Lead generation process: made the forms more native to the site
- Mobile responsive: previously non-existent
- Improved the brand messaging: conducting conversion optimization campaigns as we speak
If you are thinking about doing a website migration, here are some best practices to consider implementing.
17 Ways To Immediately Improve Your Website Traffic by Entrepreneur
This article by Entrepreneur.com talks about increasing website traffic by promoting on social networks and doing advertising, along with content marketing, influencer marketing, and email marketing.
5 Ways To Improve Your Website by Fast Company
This post discusses how to clarify your brand messaging through beautiful but purposeful design, direct response, and your text.
CRO vs SEO: Which One Should You Focus on Right Now? by Neil Patel
Neil makes a great point about whether to focus on search engine optimization first (organic traffic) or if you should instead optimize for the different elements on your website. After being a reader of Neil’s for a while now, the answer is clear. However, if you’re new to his tried and true advice, go ahead and read his article for the answer.