All my friends call me Evangeline.
I much prefer it over “Eve”. “Eve Gersich” was a name I came up with over 10 years ago when I first started my journey as an Internet Marketer. I went by Eve for a very long time in the virtual space.
Now, however, I’m re-branding myself, though still keeping the “eve” in the evegersich.com domain name.
If we ever get a chance to speak to one another, please call me Evangeline. And I will in turn call you by the name you prefer 😉
I didn’t start my career as an Internet Marketer. During college the second time, I was very fortunate to have a job as a Crystal Reports Programmer. By that time, I had taken enough classes to understand how database queries worked and had a good enough foundation in procedural and object oriented programming.
To my surprise, I excelled at tech.
Just a few years before, at my first round of college, I was not so great at tech. I always hesitated to go to the campus computer room. Because when I did, I was full of anxiety about whether I would sit down in front of a computer that was turned off. If it was off, I wouldn’t know how to turn it back on.
With my new career in tech, I didn’t want to settle and get too comfortable. I wanted to learn more. I learned as much as I could about my craft.
I traveled to IBM and HP learning sites in Dallas, Denver, and Costa Mesa. I took college extension courses at the nearest University of California and received a certificate in Unix Administration.
This led me to the world of using tech and programming to generate sales through affiliate marketing. I purchased a dedicated Unix hosting service where I could build websites. These sites generated traffic, and those site visitors would make purchases with my affiliate link.
This was my start in Internet Marketing.
Though my career as a DBA and SA was stable and had a promising future, it was missing a vital piece. I couldn’t find a place where I could express my creative side.
I wanted to explore, question, create, test, analyze, optimize, integrate, innovate.
Since those very beginnings, I’ve experienced a lot of different facets to online marketing.
- Affiliate marketing
- Pay Per Click and other paid media (ad networks, native ads, retargeting ad networks, social ad platforms, email list rental)
- Lead generation
- Lead nurturing (email marketing, list segmentation, targeted messaging, split testing)
- Website optimization (on-page SEO, copy and messaging, conversion rate optimization, UI/UX)
- Funnel optimization
- KPI reporting
I never enjoyed in-the-box thinking and settling for the status quo. A good marketer is not afraid of change and instead meets it head on with a lean towards innovation.
That’s why I have this website. It operates as my sandbox for testing new marketing methods (For instance, I’ve changed this website’s theme and modified default theme layouts more times than I can remember).
I’ve also had a number of sites over the years that are in niches other than marketing. Most I’ve let expire. A handful which I still have.
More recently, I am focusing my attention to helping as many people as I can with their online marketing needs. For them, it starts with an idea. An idea of sharing what they know and care about on the Internet.
I’m creating an area where they can learn the foundational principles on how to take their idea online and generate revenue from it.
It can be as simple as helping them create an ebook and putting it on Clickbank or JVZoo.
Or we can take it a few steps further and show them how to brand themselves and take a noticeable chunk in their space. This is where the real fun is. Yet, the beginning steps are just as important and necessary.
In short, I’m a self-made Online Marketer who started out strong with a solid background in tech.
I am largely self-taught. During my time as an affiliate marketer, I spent over six figures of my own money in paid media.
I managed 2 million dollars of combined annual ad budget for companies in real estate development and investing.
I’m currently working full-time for a best-selling author in the sales psychology and business books space. I manage the company’s online marketing, funnel optimization, and marketing automation initiatives.
I’m privileged to say that I love what I do. Everyone close to me knows that I really only do about three things day in and day out.
I work on online marketing stuff. Play all around Southern California (swim, bike, run, tennis, skateboard). And spend time with family, including with the sweetest kitty in the world, Moo Moo.